Vandaag aangekomen in New York morgen Nextfest. Nu eerst naar de New York public library voor een lezing over The Long Tail: The Rise and Fall of the Blockbuster. Chris Anderson in gesprek met Lawrence Lessig.
“The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of “hits” (mainstream products and markets) at the head of the demand curve and toward a huge number of niches in the tail. As the costs of production and distribution fall, especially online, there is now less need to lump products and consumers into one-size-fits-all containers. In an era without the constraints of physical shelf space and other bottlenecks of distribution, narrowly-target goods and services can be as economically attractive as mainstream fare.”
De laatste klapper van de muziekindustrie? NSYNC’s “no strings attached” in 2000. “It was the first album in history to sell more than 1 million units in a day (on March 21).” Dat gaat dus nooit meer gebeuren.